A more capable alternative to Buffer
Babs costs more at entry than Buffer's $5/mo, and is built for a different job: AI that assembles multi-step automations across 29 connected apps.
What you get in Babs
An AI that builds the automation, not just the caption
Describe a multi-step workflow in plain English and Babs assembles it as a real, editable flow — with approval gates on any step that touches the outside world.
29 connected apps, not just social networks
Beyond the usual networks, Babs connects to Notion, Slack, Airtable, Calendly, Make, Jira, Google Drive, Canva and more — so a post can be triggered by, or feed into, the tools you already run on.
Approval gates on anything consequential
Publishing, sending, and deleting can require a human decision before they run. Nothing irreversible happens because an AI decided it should.
Your own AI model choice
Claude, GPT, Gemini, Grok, or DeepSeek — pick the model per generation instead of being locked to whatever the vendor wired in.
An MCP server, so your own AI tools can drive it
Babs exposes its own tools over the Model Context Protocol, so Claude Desktop, Claude Code, or any MCP client can operate your accounts directly.
When you should stay with Buffer
- A genuinely permanent free plan (3 channels, 10 scheduled posts each) and a paid entry point as low as $5/mo per channel — one of the lowest real floors in this comparison set.
- Per-channel pricing scales granularly with exactly what you connect, rather than jumping a whole pricing tier the way most competitors (Babs included) structure plans.
- One of the longest track records in the category (founded 2010) and an unusually transparent public culture around its own metrics, which some buyers weigh as a trust signal.
Buffer if the lowest possible cost and a real free plan matter most, and you mainly need scheduling. Babs if you want AI that writes and assembles multi-step automation across a much wider set of connected apps.
Switching from Buffer
Is Babs a good replacement for Buffer?
It depends on what you use Buffer for. Babs is strongest when you want AI to write and to assemble multi-step automations across 29 connected apps, with approval gates before anything publishes. A genuinely permanent free plan (3 channels, 10 scheduled posts each) and a paid entry point as low as $5/mo per channel — one of the lowest real floors in this comparison set. If that's your main need, Buffer may still be the better fit — we'd rather say so than sell you the wrong tool.
How much does Babs cost compared to Buffer?
Babs starts at $19.99/mo with a free trial. Buffer's published entry plan is $5/mo, and they list a free tier too (checked September 2026 — verify on their site, pricing changes).
Can I move my scheduled posts over from Buffer?
There's no automated importer from Buffer today. You connect your accounts to Babs through the same OAuth flow you'd use anywhere else, and schedule from there. Existing posts already queued inside Buffer stay in Buffer.