A cheaper alternative to Loomly
Babs starts at $19.99/mo against Loomly's $65/mo — and adds an AI that builds the automation, not just the caption.
What you get in Babs
An AI that builds the automation, not just the caption
Describe a multi-step workflow in plain English and Babs assembles it as a real, editable flow — with approval gates on any step that touches the outside world.
29 connected apps, not just social networks
Beyond the usual networks, Babs connects to Notion, Slack, Airtable, Calendly, Make, Jira, Google Drive, Canva and more — so a post can be triggered by, or feed into, the tools you already run on.
Approval gates on anything consequential
Publishing, sending, and deleting can require a human decision before they run. Nothing irreversible happens because an AI decided it should.
Your own AI model choice
Claude, GPT, Gemini, Grok, or DeepSeek — pick the model per generation instead of being locked to whatever the vendor wired in.
An MCP server, so your own AI tools can drive it
Babs exposes its own tools over the Model Context Protocol, so Claude Desktop, Claude Code, or any MCP client can operate your accounts directly.
When you should stay with Loomly
- Built-in "Post Ideas" and on-the-fly optimization tips while composing — a mature, longstanding Loomly feature Babs does not replicate.
- A calendar-centric UI with mature client-approval workflows, popular with agencies that need a client to sign off before anything goes out.
- Direct ad-boosting support, letting a scheduled post be promoted as a paid ad on supported networks from the same calendar.
Loomly if a guided, calendar-first workflow with client approvals is the priority. Babs if you want AI to build the automation itself, not just guide you through composing one post at a time.
Switching from Loomly
Is Babs a good replacement for Loomly?
It depends on what you use Loomly for. Babs is strongest when you want AI to write and to assemble multi-step automations across 29 connected apps, with approval gates before anything publishes. Built-in "Post Ideas" and on-the-fly optimization tips while composing — a mature, longstanding Loomly feature Babs does not replicate. If that's your main need, Loomly may still be the better fit — we'd rather say so than sell you the wrong tool.
How much does Babs cost compared to Loomly?
Babs starts at $19.99/mo with a free trial. Loomly's published entry plan is $65/mo, with no free tier listed (checked September 2026 — verify on their site, pricing changes).
Can I move my scheduled posts over from Loomly?
There's no automated importer from Loomly today. You connect your accounts to Babs through the same OAuth flow you'd use anywhere else, and schedule from there. Existing posts already queued inside Loomly stay in Loomly.