Babs costs more at entry than Planly's $15/mo, and is built for a different job: AI that assembles multi-step automations across 29 connected apps.
Describe a multi-step workflow in plain English and Babs assembles it as a real, editable flow — with approval gates on any step that touches the outside world.
Beyond the usual networks, Babs connects to Notion, Slack, Airtable, Calendly, Make, Jira, Google Drive, Canva and more — so a post can be triggered by, or feed into, the tools you already run on.
Publishing, sending, and deleting can require a human decision before they run. Nothing irreversible happens because an AI decided it should.
Claude, GPT, Gemini, Grok, or DeepSeek — pick the model per generation instead of being locked to whatever the vendor wired in.
Babs exposes its own tools over the Model Context Protocol, so Claude Desktop, Claude Code, or any MCP client can operate your accounts directly.
Planly if you want quiet, predictable scheduling. Babs if you want the automation and integration surface to grow into.
It depends on what you use Planly for. Babs is strongest when you want AI to write and to assemble multi-step automations across 29 connected apps, with approval gates before anything publishes. A low $15/mo entry (lower still on annual billing) with a modest ceiling, so costs stay predictable. If that's your main need, Planly may still be the better fit — we'd rather say so than sell you the wrong tool.
Babs starts at $19.99/mo with a free trial. Planly's published entry plan is $15/mo, with no free tier listed (checked September 2026 — verify on their site, pricing changes).
There's no automated importer from Planly today. You connect your accounts to Babs through the same OAuth flow you'd use anywhere else, and schedule from there. Existing posts already queued inside Planly stay in Planly.
Babs is invite-only right now. Leave your email and we'll reach out when a spot opens up.
Thanks — we'll email you when access opens up.