A cheaper alternative to Hootsuite
Babs starts at $19.99/mo against Hootsuite's $99/mo — and adds an AI that builds the automation, not just the caption.
What you get in Babs
An AI that builds the automation, not just the caption
Describe a multi-step workflow in plain English and Babs assembles it as a real, editable flow — with approval gates on any step that touches the outside world.
29 connected apps, not just social networks
Beyond the usual networks, Babs connects to Notion, Slack, Airtable, Calendly, Make, Jira, Google Drive, Canva and more — so a post can be triggered by, or feed into, the tools you already run on.
Approval gates on anything consequential
Publishing, sending, and deleting can require a human decision before they run. Nothing irreversible happens because an AI decided it should.
Your own AI model choice
Claude, GPT, Gemini, Grok, or DeepSeek — pick the model per generation instead of being locked to whatever the vendor wired in.
An MCP server, so your own AI tools can drive it
Babs exposes its own tools over the Model Context Protocol, so Claude Desktop, Claude Code, or any MCP client can operate your accounts directly.
When you should stay with Hootsuite
- Brand maturity and enterprise trust — over a decade of market presence and a large published case-study library, which matters if you need to justify the choice to a procurement team.
- Depth of team and approval workflow at the top of their plan ladder, built for large marketing departments with many stakeholders.
- A far larger partner, agency, and training ecosystem than any newer tool, Babs included.
Hootsuite if you are a large team that needs an established enterprise vendor. Babs if you want the automation and integration surface without the $99/mo floor.
Switching from Hootsuite
Is Babs a good replacement for Hootsuite?
It depends on what you use Hootsuite for. Babs is strongest when you want AI to write and to assemble multi-step automations across 29 connected apps, with approval gates before anything publishes. Brand maturity and enterprise trust — over a decade of market presence and a large published case-study library, which matters if you need to justify the choice to a procurement team. If that's your main need, Hootsuite may still be the better fit — we'd rather say so than sell you the wrong tool.
How much does Babs cost compared to Hootsuite?
Babs starts at $19.99/mo with a free trial. Hootsuite's published entry plan is $99/mo, with no free tier listed (checked September 2026 — verify on their site, pricing changes).
Can I move my scheduled posts over from Hootsuite?
There's no automated importer from Hootsuite today. You connect your accounts to Babs through the same OAuth flow you'd use anywhere else, and schedule from there. Existing posts already queued inside Hootsuite stay in Hootsuite.