A more capable alternative to Zoho Social
Babs costs more at entry than Zoho Social's $15/mo, and is built for a different job: AI that assembles multi-step automations across 29 connected apps.
What you get in Babs
An AI that builds the automation, not just the caption
Describe a multi-step workflow in plain English and Babs assembles it as a real, editable flow — with approval gates on any step that touches the outside world.
29 connected apps, not just social networks
Beyond the usual networks, Babs connects to Notion, Slack, Airtable, Calendly, Make, Jira, Google Drive, Canva and more — so a post can be triggered by, or feed into, the tools you already run on.
Approval gates on anything consequential
Publishing, sending, and deleting can require a human decision before they run. Nothing irreversible happens because an AI decided it should.
Your own AI model choice
Claude, GPT, Gemini, Grok, or DeepSeek — pick the model per generation instead of being locked to whatever the vendor wired in.
An MCP server, so your own AI tools can drive it
Babs exposes its own tools over the Model Context Protocol, so Claude Desktop, Claude Code, or any MCP client can operate your accounts directly.
When you should stay with Zoho Social
- Native integration with the rest of the Zoho suite, especially Zoho CRM — decisive if you already run your business on Zoho.
- A free tier and a very wide pricing range, from $15 up to full agency scale.
- The operational backing of a very large, long-established software company.
Zoho Social if you already live inside Zoho. Babs if you want the AI automation layer and a wider set of non-Zoho integrations.
Switching from Zoho Social
Is Babs a good replacement for Zoho Social?
It depends on what you use Zoho Social for. Babs is strongest when you want AI to write and to assemble multi-step automations across 29 connected apps, with approval gates before anything publishes. Native integration with the rest of the Zoho suite, especially Zoho CRM — decisive if you already run your business on Zoho. If that's your main need, Zoho Social may still be the better fit — we'd rather say so than sell you the wrong tool.
How much does Babs cost compared to Zoho Social?
Babs starts at $19.99/mo with a free trial. Zoho Social's published entry plan is $15/mo, and they list a free tier too (checked September 2026 — verify on their site, pricing changes).
Can I move my scheduled posts over from Zoho Social?
There's no automated importer from Zoho Social today. You connect your accounts to Babs through the same OAuth flow you'd use anywhere else, and schedule from there. Existing posts already queued inside Zoho Social stay in Zoho Social.